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State of the Screens

U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile

By May 16, 2019No Comments

Digital advertising (the U.S. only) passed $100B in annual revenue for the first time last year.

U.S. digital ad spend (YoY growth) according to the IAB:
1)
2009 — $22.7B
2)
2010 — $26.0B (↑ 15%)
3) 2011 — $31.7B (↑ 22%)
4) 2012 — $36.6B (↑ 15%)
5) 2013 — $42.8B (↑ 17%)
6) 2014 — $49.5B (↑ 16%)
7) 2015 — $59.6B (↑ 20%)
8) 2016 — $72.6B (↑ 22%)
9) 2017 — $88.3B (↑ 22%)
10) 2018 — $107.5B (↑ 22%)

Mobile share of digital ad spend:
1)
2012–9%
2) 2013–17%
3) 2014–25%
4) 2015–35%
5) 2016–51%
6) 2017–57%
7) 2018–65%

Share of spend by ad format:
1)
Search — 45%
2)
Banner — 31%
3)
Video — 15%
4)
Other — 9%

More #1: IAB: U.S. digital ad revenues surpass $100 billion for first time

More #2: Turf war: Can digital heavyweights fend off linear TV’s online land grab?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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