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State of the Screens

Two Americas, tuning each other out

By September 5, 2019No Comments

Worth the time: Axios breaks down the search volume for “Succession” vs. “WWE Raw” by media market to show that our TV viewing habits are as different as our politics depending on where you live.

Top TV shows by social media interaction in 2018 according to Nielsen:
The Bachelor (ABC) – 611K
WWE Monday Night Raw (USA) – 518K
America’s Got Talent (NBC) – 459K
American Idol (ABC) – 346K
WWE SmackDown! (USA) – 274K

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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