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State of the Screens

TV’s most expensive commercials for the 2019-’20 season

By October 17, 2019No Comments

81 different prime-time shows are returning to broadcast this year.

YoY change in advertising cost according to AdAge:
1) 
Decreased – 49 (60%)
2) Flat – 20 (15%)
3) Increased – 12 (25%)

Flashback: Here’s how much it costs to advertise in TV’s biggest shows

$/Spot for This is Us (NBC):
1) 2017-18 – $394K
2)
 2018-19 – $434K (↑ 11%)
3) 2019-20 – $359K (↓ 17%)

$/Spot for Sunday Night Football (NBC) (% change):
1) 
2017-18 – $700K
2) 
2018-19 – $666K (↓ 5%)
3) 2019-20 – $685K (↑ 3%)

Top 10 most expensive prime-time shows:
1) 
Sunday Afternoon Football (Fox) – $690K
2) Sunday Night Football (NBC) – $685K
3) 
Thursday Night Football (Fox) – $540K
4) This is Us (NBC) – $359K
5) The Masked Singer (Fox) – $202K
6) The Voice – Monday (NBC) – $193K
7) Grey’s Anatomy (ABC) – $186K
8) The Voice – Tuesday (NBC) – $180K
9) 9-1-1 (Fox) – $172K
10) New Amsterdam (NBC) – $172K

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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