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State of the Screens

TVision Insights: Q3 2018 Report Shows Summer’s Top TV Engagement

By November 13, 2018No Comments

Key findings from a recent TVision Insights study.

Commercial attention index by age in 2018-Q3:
1) 55–64–122.3
2)
45–54–102.7
3)
25–34–98.5
4)
18–24–97.9
5)
35–54–94.5
6)
65+ — 93.8
7)
<18–90.4

Commercial attention index by gender in 2018-Q3:
1) Female — 103.6
2)
Male — 96.4

Top 3 events for attention in 2018-Q3:
1)
Macy’s 4th of July Fireworks Spectacular (NBC) — 128.4
2)
70th Primetime Emmy Awards (NBC) — 117.5
3)
The 2019 Miss America Competition (ABC) — 112.9

Top 3 broadcast programs for attention in 2018-Q3:
1)
Running Wild With Bear Grylls (NBC) — 153.0
2)
The 100 (CW) — 151.7
3)
Single Parents (ABC) — 147.1

Top 3 cable programs for attention in 2018-Q3:
1)
The Great Food Truck Race (Food Network) — 173.5
2)
The History of Comedy (CNN) — 170.7
3) Pose (FX) — 161.7

Top 3 ads for attention in 2018-Q3:
1)
Clearly Better Money Management (Fisher Investments) –152.8
2)
School Supply Serenity (Staples) — 143.8
3) For Dogs and Cats (Frontline Plus) — 138.0

Flashback: TVision Insights: 6 Second Ads: Who, How & When to Use

Attention index per second:
1)
6s — 109
2)
30s — 102
3)
15s — 99

More #1: Viewers 55–64 Deliver Most Screen Attention

More #2: Bonus: The attention economy in another chart

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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