Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

TV watchers are facing a ‘paradox of choice’, Nielsen finds

By July 3, 2019No Comments

 

Average time spent w/ video in 2019-Q1 according to Nielsen (YoY growth):
1) 2019-Q1 – 5h 46m (↓ 3%)
2) 2018-Q1 – 5h 57m



Average time spent w/ media (YoY growth):

1) 2019-Q1 – 11h 27m (↑ 3%)
2) 2018-Q1 – 11h 06m

 

Average time spent w/ video by screen (% of total):
1) Live TV  –  4h 27m (77%)
2) OTT/Connected TV – 0h 54m (16%)
3) Smartphone  – 0h 10m (3%)
4) Desktop/Laptop  – 0h 10m (3%)
5) Tablet  – 0h 5m (1%)
 

Daily hours of usage by age group:
1) 
18–34 – 9h 16m
2) 
35–49 – 11h 33m
3) 
50–64 – 12h 51m
4) 
65+  – 12h 41m
5) 
18+  – 11h 27m

% change since 2010 in time spent with TV (h/t: @ballmatthew):

1) 12–17 - ↓ 67%
2) 
18–24 –  ↓ 62%
3) 
25–34 -↓ 51%
4) 
2–11 -↓ 47%
5) 
35–49  – ↓ 29%
6) 
2+  – ↓ 24%
7) 
50–64 - ↓ 8%
8) 
65+  – ↑ 4%

 

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply