Average time spent w/ video in 2019-Q1 according to Nielsen (YoY growth):
1) 2019-Q1 – 5h 46m (↓ 3%)
2) 2018-Q1 – 5h 57m
Average time spent w/ media (YoY growth):
1) 2019-Q1 – 11h 27m (↑ 3%)
2) 2018-Q1 – 11h 06m
Average time spent w/ video by screen (% of total):
1) Live TV – 4h 27m (77%)
2) OTT/Connected TV – 0h 54m (16%)
3) Smartphone – 0h 10m (3%)
4) Desktop/Laptop – 0h 10m (3%)
5) Tablet – 0h 5m (1%)
Daily hours of usage by age group:
1) 18–34 – 9h 16m
2) 35–49 – 11h 33m
3) 50–64 – 12h 51m
4) 65+ – 12h 41m
5) 18+ – 11h 27m
% change since 2010 in time spent with TV (h/t: @ballmatthew):
1) 12–17 - ↓ 67%
2) 18–24 – ↓ 62%
3) 25–34 -↓ 51%
4) 2–11 -↓ 47%
5) 35–49 – ↓ 29%
6) 2+ – ↓ 24%
7) 50–64 - ↓ 8%
8) 65+ – ↑ 4%
