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State of the Screens

TV ad spend to drop 3 percent to $70.3 billion in 2019: report 

By November 20, 2019No Comments

TV advertising according to eMarketer (YoY growth):
1) 2017 – $70.2B 
2) 2018 – $72.4B (↑ 3%)
3) 2019P – $70.3B (↓ 3%)
4) 2020P – $71.0B (↑ 1%)
5) 2021P – $70.3B (↓ 1%)
6) 2022P – $69.8B (↓ 1%)
7) 2023P – $69.1B (↓ 1%)

TV share of video advertising:
1) 
2019P – 66%
2) 
2020P – 63%
3) 
2021P – 59%
4) 
2022P – 56%
5) 
2023P – 54%

Video: Watch my full keynote speech on the future of the video ad market from RampUp New York.

More #1: Yesterday’s Startup Strategy: Insert TV Buzzword [Here] For Immediate Success

More #2: It’s Time To Integrate CTV Into TV Ad Ecosystem

More #3: Same same but different: Understanding changes to the US video market

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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