TV advertising according to eMarketer (YoY growth):
1) 2017 – $70.2B
2) 2018 – $72.4B (↑ 3%)
3) 2019P – $70.3B (↓ 3%)
4) 2020P – $71.0B (↑ 1%)
5) 2021P – $70.3B (↓ 1%)
6) 2022P – $69.8B (↓ 1%)
7) 2023P – $69.1B (↓ 1%)
TV share of video advertising:
1) 2019P – 66%
2) 2020P – 63%
3) 2021P – 59%
4) 2022P – 56%
5) 2023P – 54%
Video: Watch my full keynote speech on the future of the video ad market from RampUp New York.
More #1: Yesterday’s Startup Strategy: Insert TV Buzzword [Here] For Immediate Success
More #2: It’s Time To Integrate CTV Into TV Ad Ecosystem
More #3: Same same but different: Understanding changes to the US video market
