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State of the Screens

Tubi Tops 20M Monthly Viewers In AVOD Race For Audience, Ads

By July 11, 2019No Comments

Big news: Tubi has passed 20M monthly viewers for its ad-supported streaming service.

What is Tubi? Tubi is an ad-supported streaming network with 15K+ TV shows and movies sourced through 200+licensing partners. Think a free Netflix supported by ads.

Quick math on user engagement for Tubi:
1) 20M monthly viewers
2) 94M hours of content consumed in May
3) 44K hours of content
4) 4.7 hours/month/viewer
5) 2,200 views/month for the average piece of content

Quick math on advertising model for Tubi:
1) 10 ads per hour
2) $25 CPM
3) $0.25 per user/hour
4) 94M hours/month
5) $23.5M in revenue/month
6) $1.18 in revenue/user/month

More #1: Inside the race to own free streaming video

More #2: Free TV With Ads Is Digital Media’s Old New Idea

More #3: Q&A: Xumo CEO talks user growth, tech stacks and magic Elixir

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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