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State of the Screens

Tokyo Olympics to Open July 23 of Next Year, Local Committee Says

By April 3, 2020No Comments

Key details for the re-scheduled Olympics:
1) The opening ceremony is set for July 23rd, 2021
Tokyo is 13 hours ahead of the east coast
3) Comcast is paying $4.4B for the media rights between 2014-20 or ≈ $1.1B for each biennial event
4) 7,000 hours of content will be aired through broadcast/streaming
5) 90% of ad inventory has already been sold accounting for $1.25B
 Ad packages range from $1M to $100M+

More: Olympics, politics holding up falling TV empire

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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