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State of the Screens

TiVo Q4 2017 Online Video & Pay-TV Trends Report

By March 26, 2018No Comments

TiVo is out with their quarterly trends report for Q4–2017.

Other key findings (% change from Q3–2017):
1) 81% only want to pay for specific channels (↓ 1%)
2) $33 is the ideal monthly amount (↑ 6%)
3) 22 is the ideal number of channels (↑ 0%)
4) $1.50 would be the cost/channel/month (↑ 6%)

Flashback: The Average Cable TV Bill is Set to Exceed $140 by 2020

Below are the most popular channels with the ideal price:

Streaming services grew by 5% in 3 months!

Good news for traditional pay-TV: The % of respondents that agreed that content was easy to find on traditional TV grew 11%YoY.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.