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State of the Screens

The Super Bowl Is Still TV’s Ballgame, With Streaming Far Behind

By February 6, 2020No Comments

Streaming viewership by year (YoY change) according to Sports Media Watch:
1) 2012 – 346K
2)
 2013 – 508K (↑ 47%)
3) 2014 – 531K (↑ 5%)
4) 2015 – 973K (↑ 83%)
5) 2016 – 1.4M (↑ 44%)
6) 2017 – 1.7M (↑ 21%)
7) 2018 – 2.0M (↑ 19%)
8) 2019 – 2.6M (↑ 29%)

Streaming share of total viewership by year:
1) 2012 – 0.3%
2) 2013 – 0.5%
3)
 2014 – 0.5%
4) 2015 – 0.9%
5) 2016 – 1.3%
6) 2017 – 1.5%
7) 2018 – 1.9%
8)
 2019 – 2.6%

Our prediction: Total streaming grows 40% YoY (3.6M), accounting for 3.5% of total viewership.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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