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State of the Screens

The Star Wars Metaverse Is Not Far, Far Away

By January 21, 2021No Comments

Star Wars Metaverse


Big news: The metaverse is starting to feel real, and games like Star Wars: Tales from the Galaxy’s Edge connect the virtual and physical worlds.

Big question #1: What is Star Wars: Tales from the Galaxy’s Edge?

Quick answer: A virtual reality game based on the Star Wars franchise that feels like an extension to the 14-acre ride at Disneyland and Walt Disney World.

Flashback: The Metaverse: What It Is, Where to Find it, and Fortnite

Quote from Jose Perez III – Director, Tales From the Galaxy’s Edge @ ILMxLAB:
“You’re going to start to find that you’re going to have an avatar that means something in the virtual world that might mean something in the physical world. The way that extends — when I imagine something like going to the parks in the future — having, when they’re ready, augmented reality glasses and seeing ships fly around and seeing porgs. Maybe we’ll catch some of them and bring them home.”

Big question #2: What role are video games playing in the development of the metaverse?

Quote from Matthew Ball – Venture Partner @ Makers Fund:
“We’re seeing this advancement of technology and Internet interaction and the Metaverse coming from gaming because it tends to be at the forefront of something designed for many, and who have the highest [technological] needs”

Other early examples from video games:
1) Fortnite
2) Roblox
3) Facebook Horizon

Big question #3: Are we developing enough content for the metaverse/virtual worlds?

Quick answer: Not yet.

The four phases of content creation according to Andreessen Horowitz:

1) Single player focused
2) Small-scale multiplayer ← We are here
3) Large-scale multiplayer
4) Metaverse scale

Four Phases of Content Creation

Wow: Roblox uses artificial intelligence (AI) to translate games developed in English into eight other languages automatically!

Big question #4: What are the technical challenges?

Quick answer: We are nowhere close to the capability for millions of people to share the same virtual experience at the exact same time.

For example, the DJ Marshmello concert in Fortnite drew 10M people, but it was 100K different groupings of 100 people.

Podcast: The Metaverse is coming—computer-generated virtual worlds are going mainstream


Babbage- The Metaverse is Coming


More #1: The Metaverse is coming

More #2: The Impact of COVID-19 on Video Gaming and Our Virtual Lives

More #3: Why video games are the next retail frontier

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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