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State of the Screens

The Smart Money Is On Streaming as AVOD Grows

By July 23, 2020November 15th, 2021No Comments

Share of streamers watching ad-supported (AVOD) content according to Samsung Ads:
1) 
2019-Q2 – 61%
2) 
2019-Q4 – 75%

Share of smart TV viewing time w/ streaming:
1) 
2019-Q4 – 51%
2) 
2020-Q1 – 58%

Quote from Justin Evans – Global Head of Analytics and Insights @ Samsung Ads:
“What this suggests, from an advertiser perspective, is a major challenge that they have one slice of the population that is highly accessible in a linear format. And they have another much larger chunk of the population that seems to be better accessed through streaming. We think it’s posing a challenge to advertisers who more assertively manage their linear and streaming together as a way to accomplish holistic reach,”

Share of streaming viewing time w/ ad-supported (AVOD):
1) 
2019-Q2 – 40%
2) 
2019-Q4 – 44%

Increase in time spent since January 2020:
1) 
Streaming – ↑ 127%
2) 
Linear – ↑ 47%

Wow: According to Samsung Ads, 26% of the smart-TV population accounts for 86% of the time spent w/ linear!

Video: At NewFronts 2020, Samsung Ads Goes Behind the Screens to Usher in the Age of Streaming

More #1: Behind the Screens: Accelerating Viewership Trends—What You Need to Know Now.

More #2: The Incredible Opportunity in Connected TV

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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