Big news: The NFL played its first game (49ers vs. Cardinals) where the out of market portion was only available through streaming.
1) Amazon Prime Video
Why this matters: Streaming is the future, but live sports have shifted that way slower than scripted programming (see above), better suited for on-demand consumption.
Streaming share of total Super Bowl viewership by year:
Big question: Was this a success?
Quick answer: It depends on the benchmark.
NFL viewership head to head:
Flashback #2: Networks Win Big With NFL Return
2020 NFL media rights (% of total) according to Variety:
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