The next front of the streaming wars is the battle for ad-supported programming

By Michael BeachMay 3, 2019No Comments

CTV/OTT ad spend by year according to Magna Global:
1) 2018 — $2.7B
2) 2019 — $3.8B (↑ 41%)
3) 2020 — $5.0B (↑ 32%)

The players in CTV/OTT advertising w/ monthly users:
1) Hulu — 55M
2) Amazon — 30M
3) Roku — 27M
4) Tubi — 20M
5) Sony Crackle — 18M
6) Pluto TV –12M
7) Xumo — 6M

Share of ad minutes shared between network and distributor:
1) Ad-supported streaming — 30%
2) Traditional pay-TV — 13%

More #1: People are flocking to Netflix and Hulu, and it’s a growing concern for advertisers needing to market to the rich

More #2: Remember Free TV? It’s Coming Back in a Big Way

More #3: Industry insiders say free streaming services like Tubi and XumoTV could become M&A targets, as subscription fatigue sets in

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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The next front of the streaming wars is the battle for ad-supported programming

Michael Beach

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The next front of the streaming wars is the battle for ad-supported programming

Michael Beach

Want the latest insights from around the video advertising industry?

Subscribe to our State of the Screens Newsletter.

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