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State of the Screens

The Mind-Blowing Amount of Time Americans Spend Watching TV

By July 25, 2019No Comments

Annual minutes viewed on Netflix in 2018:
The Office – 52.1B
Friends – 32.6B

Quick math on Netflix viewership for The Office:
1) 56.6M subscribers (average for 2018)
2) 52.1B minutes of viewing
3) 868M hours of viewing
4) 36M days of viewing
5) 99K years of viewing

Crazy: Americans spent more than 437B minutes watching college/NFL football on TV last year!

Quick math on football viewership on TV:
1) 120M 
TV households
2) 437B minutes of viewing
3) 7.3B hours of viewing
4) 303M days of viewing
5) 831K years of viewing
6) The average TV household watched 61 hours of college/NFL football last year

More #1: NBC Wins Season TV Ratings, But Broadcast Nets Lose Ground Overall

More #2: NBC Wins the Season in the 18-49 Demo for the Third Straight Year

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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