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State of the Screens

The Metaverse: What It Is, Where to Find it, and Fortnite

By January 30, 2020No Comments

Quick read: Matthew Ball goes deep (8K+ words) on how games such as Fortnite may be a bridge to the metaverse.

WTF is the metaverse???  Wikipedia defines the metaverse as a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.

Why this matters: Global revenue for video games is already double the size for music and growing at a faster rate.  Imagine how large that market could be if/when this happened!

Global video game revenue (YoY growth) according to Activate Consulting:
1) 2016 – $92B
2) 2017 – $105B (↑ 14%)
3) 2018 – $113B (↑ 8%)
4) 2019P – $123B (↑ 9%)
5) 2020P – $133B (↑ 8%)
6) 2021P – $145B (↑ 9%)
7) 2022P – $156B (↑ 8%)
8) 2023P – $171B (↑ 10%)

More #1: The Sci-Fi Guru Who Predicted Google Earth Explains Silicon Valley’s Latest Obsession

More #2: Why Twitch Is Still the King of Live Game Streaming

More #3: 7 Reasons Why Video Gaming Will Take Over

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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