The Legend of ‘All I Want For Christmas Is You’ Continues to Grow

Big news: The ‘All I Want For Christmas Is You’ machine is back and bigger than ever!

Key details for Mariah Carey’s All I Want for Christmas is You:
1) Released in 1994
2) $60M+ in revenue (as of 2016)
3) $600K+ in revenue expected this year
4) 100M+ copies sold
5) It only took 15 minutes to write and compose
6) 2019 is the first time to reach #1 in the United States
7) It has reached #1 in 14 different countries

Flashback: Mariah Carey is the Queen of Christmas — and 21st century marketing. Bend the knee.

Highest ranking on Billboard Hot 100 by year:
1) 2013 – #21
2) 2014 – #26
3) 2015 – #35
4) 2016 – #11
5) 2017 – #9
6) 2018 – #3
7) 2019 – #1
8) 2020 – #1

Daily streams for All I Want for Christmas is You during late November (YoY growth) on Spotify:

1) 2018 – 800K
2) 2019 – 600K (↓ 25%)
3) 2020 – 1M (↑ 67%)

Big question: Who is listening to this song two weeks before Thanksgiving?

Quick answer: Mrs. Screens and Tiny Screens

Most-streamed holiday songs in 2019 according to Nielsen Music:

1) All I Want For Christmas Is You by Mariah Carey – 309M
2) Rockin Around The Christmas Tree by Brenda Lee – 193M
3) Jingle Bell Rock by Bobby Helms – 163M

Revenue streams for All I Want for Christmas Is You include:

1) Album sales
2) Royalties from radio/streaming
3) Children’s book
4) Coloring book
5) Animated Movie
6) Apple TV+ special
7) ABC special

Video #1: Mariah Carey’s Magical Christmas Special — Official Trailer | Apple TV+

FYI: The business opportunity around this song is so large that people are making bootleg Christmas ornaments, which is sold out BTW.

Video #2: ‘All I Want for Christmas is You’ by Schitt’s Creek