Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

The Great Streaming Battle Is Here. No One Is Safe.

By November 13, 2019No Comments

The big question: How much are customers willing to pay for streaming video services?

Average monthly streaming video subscription spend according to The Harris Poll (% change):
1) 
Current amount – $14
2) 
Willing to pay – $44 (↑ 215%)

Traditional pay-TV subscribers (% change) according to AllianceBernstein:
1) 
2014 – 100M
2) 
2022P – 78M (↓ 22%)

More #1: The Mining of Media (or The “Streaming Wars” are Just a Battle)

More #2: Where Do Niche Streamers Fit In a Sea of Services?

More #3: Everyone’s Wrong About the Streaming Wars

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply