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State of the Screens

The Dodgers Are on a Roll but Fans Remain in the Dark Amid Cable-TV Dispute

By May 10, 2018No Comments

Background. In 2013, the Dodgers and Time Warner Cable launchedSportsNet LA as the new TV home for Dodgers baseball. The other Pay TV providers have refused to carry the channel ever since citing high costs that would be passed onto subscribers.

60% of the region’s 4.2m pay TV subscribers do not have access to this channel.

The average monthly subscriber fee for SportsNet LA is $4.57/month. If a pay TV provider carries this in their basic package, then every subscriber will see their bill go up by that amount.

The Dodgers get paid either way since they are guaranteed $8.35b over25years from Time Warner (now Charter Communications).

That breaks down to an average of $334m/year!

In order to break even, the Network needs to make $1,988 from every pay TV subscriber in the region or an average of $80/year.

BTW. The Dodgers are currently the best team in baseball with 77 wins.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.