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State of the Screens

The bids are in for RSN sale

By November 20, 2018No Comments

The final bids were due last week for the 22 regional sports networks (RSNs) that are being sold as a part of the Disney/Fox deal.

All 22 RSNs could fetch up to $22B according to some estimates.

Potential buyers include:
1) Private equity companies
2) Sinclair Broadcast Group
3) Ice Cube

Those currently on the sideline include:
1) Fox Sports
2) Comcast/NBC Sports
3) Disney

The New York Yankees currently own 20% of the YES Network and may buy the remaining 80%.

Monthly subscriber fees for Fox’s priciest RSNs:
YES Network — $6.37
Fox Sports Detroit — $5.84
Fox Sports Arizona — $4.84
Fox Sports Ohio — $4.07
Fox Sports Wisconsin — $3.22

Flashback #1: Big Ten TV revenue distribution reaches an insane $51 million per school

Each school in the Big Ten is projected to receive $51M from the Big Ten Network this year.

Revenue distribution per school:
2013 — $25M
2017 — $36M
2018 — $51M (↑ 42% YoY)

Flashback #2: Sources: Cubs To Go Own Way In TV Venture

Current deal: The Cubs will get paid $750K per game next year for broadcast rights.

How much more could they make? How about 3X more! The Dodgers make ≈$2M per game in local broadcast rights through SportsNet LA.

Flashback #3: The Dodgers Are on a Roll but Fans Remain in the Dark Amid Cable-TV Dispute

The Dodgers are guaranteed $8.35B over 25 years from Time Warner (now Charter Communications).

That breaks down to an average of $334M/year!

In order to break even, the Network needs to make $1,988 from every pay-TV subscriber in the region or an average of $80/year.

More #1: 2018 MLB Regional TV Ratings In Prime Time Shows Continued Strong Popularity

More #2: Big decisions due on Fox RSNs, Cubs’ media rights

More #3: NFL certainly has its issues, but Major League Baseball is the one that’s truly suffering

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.