Big question: What can we learn about the next generation of consumers from today’s teens? Below are a few findings from a recent Pew study.
95% have access to a smartphone!
% of teens online “almost constantly:
1) 2014–15–24%
2) 2018–45%
View of social media’s effect on teens:
1) Mostly positive — 31%
2) Mostly negative — 24%
