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State of the Screens

Teens, Social Media & Technology 2018

By June 13, 2018No Comments

Big question: What can we learn about the next generation of consumers from today’s teens? Below are a few findings from a recent Pew study.

95% have access to a smartphone!

% of teens online “almost constantly:
1) 2014–15–24%
2) 2018–45%

View of social media’s effect on teens:
1) Mostly positive — 31%
2) Mostly negative — 24%

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.