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State of the Screens

Super Bowl 2022 Viewership: By the Numbers 

By February 17, 2022No Comments

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Total viewership for past 10 Super Bowls (YoY growth) according to Sports Media Watch:
1) 2012 – NYG-NE (NBC) – 111.7M (↑ 1%)
2) 2013 – BAL-SF (CBS) – 109.2M (↓ 2%)
3) 2014 – SEA-DEN (FOX) – 113.3M (↑ 4%)
4) 2015 – NE-SEA (NBC) – 115.8M (↑ 2%)
5) 2016 – DEN-CAR (CBS) – 113.7M (↓ 2%)
6) 2017 – NE-ATL (FOX) – 113.7M (↑ 0%)
7) 2018 – PHI-NE (NBC) – 118.0M (↑ 4%)
8) 2019 – NE-LAR (CBS) – 113.3M (↓ 4%)
9) 2020 – KC-SF (FOX) – 117.6M (↑ 4%)
10) 2021 – TB-KC (CBS) – 98.0M ( 17%)

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Big question: What share of Americans plan to watch the Super Bowl vs. previous years?

Share of Americans who plan to watch the Super Bowl according to Morning Consult:
1) Super Bowl 2019 – 69%
2) Super Bowl 2022 – 67%
3) Super Bowl 2020 – 64%
4) Super Bowl 2021 – 61%

Mr. Screen’s prediction: Total viewership increases 7% YoY ( 7.0M) to 105M.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.