Total viewership for past 10 Super Bowls (YoY growth) according to Sports Media Watch:
1) 2012 – NYG-NE (NBC) – 111.7M (↑ 1%)
2) 2013 – BAL-SF (CBS) – 109.2M (↓ 2%)
3) 2014 – SEA-DEN (FOX) – 113.3M (↑ 4%)
4) 2015 – NE-SEA (NBC) – 115.8M (↑ 2%)
5) 2016 – DEN-CAR (CBS) – 113.7M (↓ 2%)
6) 2017 – NE-ATL (FOX) – 113.7M (↑ 0%)
7) 2018 – PHI-NE (NBC) – 118.0M (↑ 4%)
8) 2019 – NE-LAR (CBS) – 113.3M (↓ 4%)
9) 2020 – KC-SF (FOX) – 117.6M (↑ 4%)
10) 2021 – TB-KC (CBS) – 98.0M (↓ 17%)
Big question: What share of Americans plan to watch the Super Bowl vs. previous years?
Share of Americans who plan to watch the Super Bowl according to Morning Consult:
1) Super Bowl 2019 – 69%
2) Super Bowl 2022 – 67%
3) Super Bowl 2020 – 64%
4) Super Bowl 2021 – 61%
Mr. Screen’s prediction: Total viewership increases 7% YoY (↑ 7.0M) to 105M.
