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State of the Screens

Sunday Ticket may be Silicon Valley’s best shot at NFL glory

By January 3, 2019No Comments
The majority of NFL rights are not up until 2022, but that is not stopping speculation on who the major players will be.

Why are NFL rights so expensive? NFL football dominates the most watched list on TV and more potential bidders (Amazon, Facebook, Google, etc.) are likely to drive the price up even further.

Wow: NFL football accounts for 55% of GRPs on Fox during the fall!

Interesting thought: Could the $1.5B/year deal that AT&T currently holds for NFL Sunday Ticket be the first beachhead for the tech companies?

NFL viewership through week 13:
1) 2017–15.2M
2) 2018–16.0M (↑ 5%)

Flashback #1: Sports are becoming expensive for TV networks

Flashback #2: The NFL’s Very Profitable Existential Crisis

Top 5 NFL team valuations according to Forbes:
1) Dallas Cowboys — $5B
New England Patriots — $4B
New York Giants — $3B
Los Angeles Rams — $3B
Washington Redskins — $3B

Total league revenue is up 47% since 2012.

Financial performance of average team:
1) Revenue — $427M
Profit — $95M

Flashback #3: Streaming Is Way Up For NFL This Season

More #1: The Great NFL Heist: How Fox Paid for and Changed Football Forever

More #2: Bombs away: Offensive scoring frenzy is blowing up NFL ad sales

More #3: Amazon’s ‘Thursday Night Football’ Stream Up 22%

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.