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State of the Screens

Strong Spotify User Growth Is Music To Investors’ Ears

By August 6, 2020November 15th, 2021No Comments

Spotify paid subscribers (YoY growth):
1) 2017-Q2 – 59M
2) 2018-Q2 – 83M (↑ 41%)
3) 2019-Q2 – 108M (↑ 30%)
4) 2020-Q2 – 138M (↑ 28%)

Spotify subscription revenue (YoY growth):
1) 2017-Q2 – $904M
2) 2018-Q2 – $1.2B (↑ 27%)
3) 2019-Q2 – $1.5B (↑ 31%)
4) 2020-Q2 – $1.8B (↑ 17%)

Big deal: Spotify is now operating in 92 countries after launching in Russia last month.

Spotify ad-supported users (YoY growth):
1) 2017-Q2 – 83M
2) 2018-Q2 – 101M (↑ 22%)
3) 2019-Q2 – 129M (↑ 28%)
4) 2020-Q2 – 170M (↑ 32%)

Spotify revenue per ad-supported user (YoY growth):
1) 2017-Q2 – $1.24
2) 2018-Q2 – $1.22 (↓ 2%)
3) 2019-Q2 – $1.28 (↑ 5%)
4) 2020-Q2 – $0.77 (↓ 40%)

Spotify share of total revenue from advertising:
1) 2017-Q2 – 10%
2) 2018-Q2 – 10%
3) 2019-Q2 – 10%
4) 2020-Q2 – 7%

More #1: The Walkman, Forty Years On

More #2: Spotify’s Daniel Ek Talks Covid-19, Universal Deal, Launching in Russia and Moving Ahead

More #3: Spotify and the reimagined audio walled garden

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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