Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years

By June 26, 2018No Comments

Streaming pay-TV subscribers by year according to UBS:
2022–24M (25% of all pay-TV)

Streaming pay-TV subscribers w/ traditional pay-TV subscription:
1) Jul-2016–93%
2) Nov-2016–89%
3) May-2017–71%
4) Nov-2017–69%
5) Apr-2018–61%

Flashback #1: Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars

Quick math:
1) 820M connected TV devices
2) 120M TV homes in the U.S.
3) 6.9 connected video devices per home

Flashback #2: Ad-Supported OTT Isn’t A Fad, It’s TheFuture

More consumers watch their favorite shows through an online source than through a broadcast/cable source.

More #1: Connected TV Fastest-Growing Platform For YouTube

1.9B users watch 180M hours of video content every day on YouTube!

More #2: Roku Plans to Launch Amazon Channels-Like Video Subscription Marketplace (EXCLUSIVE)

More #3: How Roku’s Planned New Offering Could Be a Boon For Cord Cutters

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.