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State of the Screens

Streaming TV explodes

By February 21, 2020No Comments

Streaming share of TV viewing according to Nielsen:
1) 
2018-Q3 – 10%
2) 
2019-Q4 – 19%

Video streaming share by platform according to Nielsen:
1) Netflix – 31%
2) 
YouTube – 21%
3) 
Hulu – 12%
4) 
Amazon – 8%
5) 
Other – 28%

Number of paid streaming video services according to Nielsen:
1) 
Zero – 8%
2) 
One – 32%
3) 
Two – 30%
4) 
Three plus – 30%

Average time spent w/ video (YoY growth) according to Nielsen:
1) 2018-Q3 – 5h 24m
2) 
2019-Q3 – 5h 22m (↓ 1%)

Average time spent w/ video by screen (% of total):
1) Live TV  –  3h 56m (73%)
2) OTT/Connected TV – 0h 55m (17%)
3) Smartphone  – 0h 16m (5%)
4) Desktop/Laptop  – 0h 7m (2%)
5) Tablet  – 0h 8m (3%)

Average time spent w/ media (YoY growth):
1) 2018-Q3 – 10h 30m
2) 
2019-Q3 – 11h 54m (↑ 13%)

Daily hours of usage by age group:
1) 18–34 – 10h 05m
2) 
35–49 – 11h 56m
3) 
50–64 – 13h 10m
4) 
65+  – 12h 48m
5) 
18+  – 11h 54m

More #1: Streaming Accounts for 19% of Total TV Viewing With Netflix Leading the Pack, Nielsen Says

More #2: Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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