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State of the Screens

Stream Nation: U.S. Consumers Spend $2 Billion Monthly on Streaming Video Service

By April 2, 2018No Comments

55% of U.S. households subscribe to at least 1 streaming service which generated $2.1B in revenue per month last year.

Streaming adoption has grown 450% since 2009:
1) 2009–10%
2) 2017–55%

Breakdown by age group:
1)
Gen-Z — 70%
2) Millennials — 68%
3) Gen X — 64%
4) Baby boomers — 37%
5) Matures — 29%

Households w/ streaming vs. traditional pay-TV:
1) Traditional pay-TV — 63%
2) Streaming — 55%

There are 200+ different streaming services available w/ the average household subscribing to 3.

The 10 most popular streaming services according to Parks Associates:
1)
Netflix
2) Amazon Video (Amazon Prime)
3) Hulu (SVOD)
4) MLB.TV
5) HBO Now
6) Starz
7) YouTube Red
8) Showtime
9) CBS All Access
10) Sling TV

Americans watch 38 hours per week of video:
1)
Live TV — 61%
2)
Streaming — 39%

Impact on advertising: Last year was the first time since 2009 (recession) that advertising on TV declined (↓1.5%).

More:
1) Deloitte: Digital media trends survey

2) Hulu has started to address advertisers’ inventory frustrations

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.