55% of U.S. households subscribe to at least 1 streaming service which generated $2.1B in revenue per month last year.
Streaming adoption has grown 450% since 2009:
1) 2009–10%
2) 2017–55%
Breakdown by age group:
1) Gen-Z — 70%
2) Millennials — 68%
3) Gen X — 64%
4) Baby boomers — 37%
5) Matures — 29%
Households w/ streaming vs. traditional pay-TV:
1) Traditional pay-TV — 63%
2) Streaming — 55%
There are 200+ different streaming services available w/ the average household subscribing to 3.
The 10 most popular streaming services according to Parks Associates:
1) Netflix
2) Amazon Video (Amazon Prime)
3) Hulu (SVOD)
4) MLB.TV
5) HBO Now
6) Starz
7) YouTube Red
8) Showtime
9) CBS All Access
10) Sling TV
Americans watch 38 hours per week of video:
1) Live TV — 61%
2) Streaming — 39%
Impact on advertising: Last year was the first time since 2009 (recession) that advertising on TV declined (↓1.5%).
More:
1) Deloitte: Digital media trends survey
2) Hulu has started to address advertisers’ inventory frustrations
