Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Spotify Passes 100 Million Premium Subscribers

By May 16, 2019No Comments

Big news: Spotify passed 100M global paying subscribers and 217M monthly users.

Spotify global paying subscribers by quarter (YoY growth):
2016-Q1–30M (↑ 67%)
3) 2017-Q1–52M (↑ 73%)
4) 2018-Q1–75M (↑ 44%)
5) 2019-Q1–100M (↑ 33%)

Flashback #1: U.S. Music Industry Posts Third Straight Year of Double-Digit Growth as Streaming Soars 30%

Streaming now accounts for 75% of total music revenue!

U.S. streaming music revenue by year (YoY growth):
1) 2015 — $2.3B
2016 — $4.0B (↑ 74%)
3) 2017 — $5.7B (↑ 43%)
4) 2018 — $7.4B (↑ 30%)

Flashback #2: Visualizing 40 Years of Music Industry Sales

More #1: How much does Spotify pay for 1 million streams?

More #2: A brief history of why artists are no longer making a living making music

More #3: The Rise and Fall of the Compact Disc

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.