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State of the Screens

Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News

By May 10, 2018No Comments

Facebook is testing autoplay ads on mobile that have the sound turned on by default.

Why does this matter? Video ads with the sound off create a similar metrics problem as % of pixels in view (see above).

The explosion of video ads on Facebook has brought this to the forefront since most brands media plans now include a significant amount of advertiser where the consumer may never hear audio.

For comparison. Snapchat claims that 70% of their ads run with the sound on.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.