Social video ad revenue according to eMarketer (YoY growth %):
1) 2017 — $5.7B
2) 2018 — $7.9B (↑ 39%)
3) 2019 — $9.8B (↑ 24%)
4) 2020 — $11.7B (↑ 19%)
Social video = Facebook: Facebook currently accounts for 84%of social video ad spend and their share is growing!
Facebook share of social video ad spend:
1) 2017–84%
2) 2018–86%
3) 2019–88%
4) 2020–87%
Flashback #1: Facebook closes the gap on TV advertising
Flashback #2: Facebook used to hate pre-roll video ads. Now it’s changing its mind.
Social video currently accounts for just under 1/3 of digital video ad spend.
Social share of digital video ad spend:
1) 2018–28%
2) 2019–29%
3) 2020–29%
TV still dominant: When TV is added to the mix the share of total video ad spend for social drops to 8%.
Social share of total video ad spend:
1) 2018–8%
2) 2019–10%
3) 2020–11%
Facebook share of total video ad spend:
1) 2018–7%
2) 2019–8%
3) 2020–9%
Listen: eMarketer breaks down the latest social video ad trends in their Behind the Numbers podcast.
More #1: Facebook takes on YouTube with more video advertising options
More #2: Ad buyers question the quality of Facebook’s premium video ads
