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State of the Screens

Social media outpaces print newspapers in the U.S. as a news source

By December 18, 2018No Comments

% of U.S. adults who often get news by platform according to Pew:
1) Television — 49% (↓ 1% YoY)
2) Online — 53% (↑ 10% YoY)

Big news: Social media surpassed newspapers as the #4 source for news.

% of U.S. adults who often get news by specific platform:
1) Television — 49%
2) Digital — Website — 33%
Radio — 26%
Digital — Social Media — 20%
Newspapers — 16%

% of U.S. adults who often get news from TV:
1) 65+ — 81%

Flashback: Americans’ online news use is closing in on TV news use

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.