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State of the Screens

Sinclair to Exclusively Use comScore For Local TV Ratings

By April 24, 2018No Comments

Big deal. The largest broadcast group is using comScore exclusively for local ratings.

Big moves:
1)
comScore acquired Rentrak for $768m in 2016.
2) Sinclair is in the process of acquiring Tribune Media for $3.9B.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.