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State of the Screens

Sinclair Joins NextGen TV’s Pearl Group 

By February 21, 2020No Comments

Key details for Pearl TV:
Founded in 2014
2) 9 broadcast station groups
3) 750 stations in 184 markets
4) 49 of the top 50 markets reaching 85% of the TV viewing audience
5) 20 TV models releasing this year from Sony, Samsung, and LG

Pearl TV members include:
1) Cox Media Group
2) The E. W. Scripps Company
3) Graham Media Group
4) Gray Television Inc.
5) Hearst Television
6) Meredith Local Media Group.
7) Nexstar Media Group
8) Sinclair Broadcast Group

Quote from Chris Ripley – CEO @ Sinclair Broadcast Group:
“Since the rubber is really going to hit the road here this year, it just made sense to join Pearl and speak … with one industry voice. So, I think it will speed up the rollout and the ultimate adoption of NextGen TV.”

Local video ad spend (YoY growth) according to BIA Advisory Services:
2018 – $29.8B
2019P – $30.3B (↑ 2%)
3) 2020P – $33.0B (↑ 9%)
4) 2021P – $32.4B (↓ 2%)
5) 2022P – $34.7B (↑ 7%)
6) 2023P – $34.6B (↓ 0%)
7) 2024P – $37.1B (↑ 7%)

More #1: Nexstar: Bigger Scale, More IP Opportunities

More #2: Coming Soon: TV on Your Phone, No Data Plan Required

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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