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State of the Screens

‘Sesame Street’ Moves to HBO Max in Five-Season Deal

By October 31, 2019No Comments

Can you tell me how to get?  How to get to HBO Max…

The forthcoming streaming service will be home to the next five seasons (2020-24) of Sesame Street, along with its entire back catalog.

Key details for Sesame Street:
1) Launched in 1969
2) 50 seasons
3) 4,481 episodes
4) 150+ versions in 70+ languages

The big question: How important is children’s programming in the Streaming Wars?

60% of the global audience for Netflix watches children’s programming, and 11% of their content budget is spent on animation.

Change in viewership between 2016-18 according to MoffettNathanson:
1) Cartoon Network – ↓ 29%
2) Nickelodeon – ↓ 23%

More #1: Walmart-Owned Vudu Wants To Be The Streaming Platform For Families (Who Shop At Its Stores)

More #2: Tubi to Launch Tubi Kids, U.K. Offshoot

More #3: Roku Channel Adds Kids Destination, Joining Family Streaming Derby

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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