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State of the Screens

Samsung Serves Up New DSP

By October 8, 2020No Comments

Big news: Samsung is launching a self-serve media buying platform (DSP).

Why this matters #1: Samsung has ≈ 50M smart TVs and accounts for 60% of the automatic content recognition (ACR) footprint in the US.  It is hard to believe, but they are flying under the radar compared to other players (Roku, etc.) in the smart TV wars.

Flashback: The Smart TV Wars Heat Up

Quote from David Campanelli – Chief Investment Officer @ Horizon Media:
“In not too many years, it will be the primary way viewers receive their premium video”

Why this matters #2: The connected-TV ad market is the future of the TV ad market.  All of the players see this, reflected in recent news (Peacock vs. Roku, etc.).

Connected TV ad spend (YoY growth) according to eMarketer:
2017 – $3B
2) 2018 – $4B (↑ 65%)
3) 2019 – $6B (↑ 47%)
4) 2020P – $8B (↑ 25%)
5) 2021P – $11B (↑ 42%)
6) 2022P – $14B (↑ 20%)
7) 2023P – $16B (↑ 14%)
8) 2024P – $17B (↑ 10%)

Podcast: What Is Connected TV, and What Is Driving Its Growth?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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