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State of the Screens

Roku’s CEO on Netflix, Amazon, Google, and the Future of TV

By April 19, 2018No Comments

Key stats for Roku:
1) 48%
of streaming players in the U.S.
2) 14m active accounts. 40% growth since last year.
3) 9b hours of content delivered. 70% growth since last year.
4) Advertising accounted for 75% of gross profit. 50% growth since last year.
5) 20% of smart TVs sold in 2017 will be powered by Roku operating system.

No original programming. This allows them to stay neutral when it comes to carrying streaming apps and marketing content.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.