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State of the Screens

Roku’s 24M streaming users watch an average of 2.8 hours of streaming video per day.

By December 12, 2018No Comments
Roku’s 24M streaming users watch an average of 2.8 hours of streaming video per day.

Most searched: “Free” is the most popular search phrase on the platform which is a good sign for ad-supported content.

Ceiling on subscriptions: Research from AT&T shows that most consumers will max out around $150/month for access to content. The rest needs to be ad-supported.

CTV/OTT advertising is projected to grow 40% this year to $2B.

What could make it grow faster? More ad-supported content and help is on the way with announcements like Facebook adding all 268 episodes of Buffy the Vampire Slayer to Facebook Watch.

Watch: Sarah Michelle Gellar announces the show’s arrival on Facebook.

More #1: Targeted ads are ramping up on cable via your smart TV

More #2: ‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

More #3: Four reasons why free-ad-supported online TV ripe for explosive 2019 growth

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.