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State of the Screens

Roku streams its way to a $1 billion year with double the ads

By May 30, 2019No Comments

Key numbers from Roku’s Q1 earnings:
1) 2M active accounts added in Q1
2) 29M total active accounts
3) 79% YoY increase in advertising revenue

Roku active accounts by quarter (YoY growth):
1)
2017-Q1–14.2M
2) 2018-Q1–20.8M (↑ 46%)
3) 2019-Q1–29.1M (↑ 40%)

Roku advertising revenue by quarter (YoY growth):
1)
2017-Q1 — $36M
2) 2018-Q1 — $75M (↑ 106%)
3) 2019-Q1 — $134M (↑ 79%)

Roku advertising revenue per account by quarter (YoY growth):
1)
2017-Q1 — $2.56
2) 2018-Q1 — $3.61 (↑ 41%)
3) 2019-Q1 — $4.61 (↑ 28%)

Video: Media companies not destroying, but partnering with Roku, says CEO

More #1: Roku sets its sights on linear TV ad dollars

More #2: Roku’s Platform Revenue Soars, But Competition Looms

More #3: Roku TV Are Now the #1 Selling Smart TV OS in the United States

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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