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State of the Screens

Roku predicts half of US homes will have cut the cord and dropped cable by 2024

By February 21, 2020No Comments

Key numbers from Roku’s Q4 earnings:
1) 9.8M
 active accounts added in 2019 (4.6M in Q4)
2) 36.9M total active accounts
3) 71% YoY increase in advertising revenue
4) 60% YoY increase in streaming hours
5) 1/3 of smart TVs sold in the U.S. are pre-loaded with Roku OS
6) 56M viewers for Roku channel

Roku active accounts (YoY growth):
1) 2016 – 13.4M
2) 2017 – 19.3M (↑ 44%)
3) 2018 – 27.1M (↑ 40%)
4) 2019 – 36.9M (↑ 36%)

Roku advertising revenue (YoY growth):
1) 2017 – $225M
2) 2018 – $417M (↑ 85%)
3) 2019 – $741M (↑ 78%)

Roku advertising revenue per account (YoY growth):
1) 2017 – $16.81
2) 2018 – $21.60 (↑ 28%)
3) 2019 – $27.34 (↑ 27%)

Roku total streaming hours (YoY growth):
1) 2017 – 15.9B
2) 2018 – 24.5B (↑ 54%)
3) 2019 – 40.3B (↑ 64%)

Roku streaming hours per account (YoY growth):
1) 2017 – 824
2) 2018 – 904 (↑ 10%)
3) 2019 – 1,092 (↑ 21%)

Roku advertising revenue per streaming hour (YoY growth):
1) 2017 – $0.014
2) 2018 – $0.017 (↑ 20%)
3) 2019 – $0.018 (↑ 8%)

More #1: ‘The Facebook of TV’: Roku rankles media companies as platform pushes The Roku Channel

More #2: Roku Built the Dominant Streaming Box. Now It’s Under Siege

More #3: How Billionaire Anthony Wood Quit His Netflix Job, Founded Roku—And Then Quadrupled His Fortune In The Past Year

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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