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Roku Gives Quibi New Life

By February 25, 2021No Comments

Key numbers from Roku’s earnings:
1) 14.3M active accounts added in 2020
2) 51.2M total active accounts
3) 71% YoY increase in advertising revenue
4) 56% YoY increase in streaming hours
5) 24% YoY increase in average revenue per user (ARPU)

Quote from Anthony Wood – CEO @ Roku:
“We think the pandemic has accelerated, and permanently changed the curve on, the shift to streaming”

Roku active accounts (YoY growth):
1) 2016 – 13.4M
2) 2017 – 19.3M (↑ 44%)
3) 2018 – 27.1M (↑ 40%)
4) 2019 – 36.9M (↑ 36%)
5) 2020 – 51.2M (↑ 39%)

Active Roku Accounts Millions

Roku advertising revenue (YoY growth):
1) 2016 – $105M
2) 2017 – $225M (↑ 115%)
3) 2018 – $417M (↑ 85%)
4) 2019 – $741M (↑ 78%)
5) 2020 – $1.3B (↑ 71%)

Roku Platform Revenue Millions
Roku advertising revenue per account (YoY growth):
1) 2016 – $7.83
2) 2017 – $13.78 (↑ 76%)
3) 2018 – $17.95 (↑ 30%)
4) 2019 – $23.14 (↑ 29%)
5) 2020 – $28.76 (↑ 24%)

Roku total streaming hours (YoY growth):
1) 2016 – 5.2B
2) 2017 – 14.8B (↑ 185%)
3) 2018 – 23.7B (↑ 60%)
4) 2019 – 37.7B (↑ 59%)
5) 2020 – 58.7B (↑ 56%)

Roku Streaming Hours Billions

Roku advertising revenue per streaming hour (YoY growth):
1) 2016 – $0.020
2) 2017 – $0.015 (↓ 25%)
3) 2018 – $0.018 (↑ 16%)
4) 2019 – $0.020 (↑ 12%)
5) 2020 – $0.022 (↑ 10%)

Quote from Scott Rosenberg – Senior VP of Platform @ Roku: “We’re really at the precipice of reinventing how TV advertising is going to work for the next couple of decades. There’s huge value creation potential.”

Podcast: Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals

Roku Scott Rosenburg Dishes on Warner Media, Quibi Deals Screenshot

Big news: Roku is pushing into original content with their deal with Quibi.

Key details for Quibi/Roku deal:
1) 75 series
2) < $100M deal size
3) Rights through 2027

Most searched title by month according to Roku:
1) JAN – Joker
2) FEB – Frozen II
3) MAR – Contagion
4) APR – Trolls World Tour
5) MAY – Scoob!
6) JUN – Yellowstone
7) JUL – Yellowstone
8) AUG – Yellowstone
9) SEP – Yellowstone
10) OCT – Hocus Pocus
11) NOV – Elf
12) DEC – Elf

Video: Pulling the future forward. An interview with Scott Rosenberg

An Interview with Scott Rosenburg

More #1: Roku Chases Content

 

More #2: What Roku’s 2020 tells us about the state of streaming

 

More #3: Roku Torments Entertainment Giants in Quest to Dominate Streaming

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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