Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Rabbit Ears No More

By September 19, 2018No Comments

Sales of broadcast antennas:
1)
2016–7.5M
2)
2017–8.0M (↑ 7%)
3) 2018–8.1M (↑ 1%)

Flashback #1: Broadcast-only TV households up 41% since 2012, study says

The number of broadcast-only TV households has grown 41% to 15.8M HH over the past five years according to a recent Nielsen study.

Median age:
1) Broadcast TV Only: 34.5
2) All TV HH: 39.6

Flashback #2: Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

29% of Americans are unaware that local broadcast TV is free!

Fantastic back and forth from a 2013 congressional hearing:
In 2013, during a congressional hearing about the satellite-television industry, the discussion turned to a contract dispute that temporarily left Time Warner Cable subscribers unable to watch CBS.

“Can I make one point?” said Gerard Waldron, an attorney who testified on behalf of the National Association of Broadcasters. “I just want to emphasize that broadcast is a free, over the air service. So during the so-called blackout, the service was available 100% of the time. I realize that some people might not have antennas, or some people might have reception problems, but I do want to emphasize…”

“So I could have seen CBS if I had rabbit ears?” Congresswoman Karen Bass (D-Calif.) interjected. “I don’t think people knew that.”

More: Reconsidering The Bundle

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply