The number of broadcast-only TV households has grown 41% to 15.8M HH over the past five years according to a recent Nielsen study.
1) Broadcast TV Only: 34.5
2) All TV HH: 39.6
29% of Americans are unaware that local broadcast TV is free!
Fantastic back and forth from a 2013 congressional hearing:
In 2013, during a congressional hearing about the satellite-television industry, the discussion turned to a contract dispute that temporarily left Time Warner Cable subscribers unable to watch CBS.
“Can I make one point?” said Gerard Waldron, an attorney who testified on behalf of the National Association of Broadcasters. “I just want to emphasize that broadcast is a free, over the air service. So during the so-called blackout, the service was available 100% of the time. I realize that some people might not have antennas, or some people might have reception problems, but I do want to emphasize…”
“So I could have seen CBS if I had rabbit ears?” Congresswoman Karen Bass (D-Calif.) interjected. “I don’t think people knew that.”
More: Reconsidering The Bundle