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State of the Screens

PwC: At the gate and beyond

By December 5, 2018No Comments

Sports are becoming more reliant on media rights fees even as traditional TV faces challenges.

Share of sports revenue for media rights according to PwC:
1)
2013–22%
2)
2014–24%
3)
2015–26%
4)
2016–27%
5)
2017–28%
6)
2018–28%
7)
2019–29%
8)
2020–29%
9)
2021–29%
10)
2022–30%

Projected growth between 2013–22:
1)
Media rights — ↑ 94%
2)
Non-media rights — ↑ 42%

More growth? PwC projects that legalized sports gambling could increase media rights fees by 18%!

Subscribers by year for ESPN:
1)
2017–88M
2)
2018–86M (↓ 2%)

Flashback #1: Can a New President and Streaming Service Help ESPN Win Again?

How ESPN makes money (% of total):
1) Subscriber fees — $9.5B (79%)
2) Advertising — $2.6B (21%)

Flashback #2: What The ESPN Critics Are Missing

An excellent counter-argument to the ESPN is dead theme w/ quarterly profit estimates @ various subscriber levels and monthly pricing ($7.21 + 25% price increase):
1) 80m subs — $1.4B — $2.0B
2) 70m subs — $800M — $1.5B
3) 60m subs — $500M — $1.1B
4) 50 subs — $200M — $750M

More: Tiger Woods Signs Deal With Golf Streaming Service

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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