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State of the Screens

Purina will finally be able to stop wasting cat money on dog people

By May 2, 2018No Comments

Purina is testing an addressable TV (connected TV) solution made possible from a partnership between Nielsen Catalina and Innovid.

This combines purchase history from 90m+ households (Nielsen Catalina) with ad tech infrastructure from Innovid.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.