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State of the Screens

Pew Research: 7% of Americans Never Go Online

By April 8, 2021No Comments

% of U.S. adults who don’t use the internet according to Pew:
1) 2000 – 48%
2) 2005 – 32%
3) 2010 – 24%
4) 2015 – 15%
5) 2020 – 7%

% of U.S. adults who don’t use the internet by age:
1) 65+ – 25%
2) 50-64 – 4%
3) 30-49 – 2%
4) 18-29 – 1%

% of U.S. adults who don’t use the internet by income:
1) <$30K – 14%
2) $30K-$50K – 9%
3) $50K-$75K – 2%
4) $75K+ – 1%

% of U.S. adults who don’t use the internet by education:
1) HS or less – 14%
2) Some college – 3%
3) College+ – 2%

% of U.S. adults who don’t use the internet by location:
1) Rural – 10%
2) Suburban – 6%
3) Urban – 5%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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