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State of the Screens

Paramount+ Ad Revenue Keeps Climbing

By February 24, 2022No Comments

paramountplus
ViacomCBS streaming subscribers (includes Paramount+ and Showtime OTT)(YoY growth):
1) 2020 – 30M
2) 2021 – 56M (↑ 88%)

8A13E.4-2021Q4

ViacomCBS 2021 streaming revenue (% of total):
1) Advertising – $2.1B (51%)
2) Subscription – $2.1B (49%)
3) Total – $4.2B

8A13B.3-2021Q4

ViacomCBS streaming ad revenue (YoY growth):
1) 
2020 – $1.4B
2) 
2021 – $2.1B (↑ 51%)

ViacomCBS streaming subscription revenue (YoY growth):
1) 
2020 – $1.1B
2) 
2021 – $2.1B (↑ 79%)

Pluto TV global monthly active users (YoY growth):
1) 2020 – 43M
2) 
2021 – 64M (↑ 48%)

8A13E.1-2021Q4
Paramount+ subscribers (YoY growth):
1) 2020 – 12M
2) 
2021 – 33M (↑ 180%)

Paramount+Subs

Big question #1: How much is Paramount spending on content?
Estimated U.S. content spend for Paramount (YoY growth) according to Wells Fargo:
1) 2019 – $13.4B
2) 
2020 – $14.0B ( 4%)
3) 2021 – $15.3B (↑ 9%)
4) 
2022P – $16.4B (↑ 7%)
5) 
2023P – $17.8B (↑ 9%)
6) 2024P – $19.5B (↑ 10%)
7) 2025P – $21.7B (↑ 11%)

Big question #2: What is the primary focus for Paramount in 2022?

Quick answer: Global expansion of streaming.

Quote from Bob Bakish CEO @ ViacomCBS:
“If ’21 was at the core about the launch of Paramount+, ’22 is really about international expansion.”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.