Pandora is making a big move in the programmatic audio front with their acquisition of AdsWizz for $150M.
Flashback: Pandora Taps Neustar To Build New CRM
Quote from Roger Lynch — CEO @ Pandora:
“The internet breaks down broadcast models…There’s a multi-billion radio industry to be replaced someday. That’s not all going to go to subscriptions. So this is a very very large opportunity.”
More:
1) Is tech finally killing radio? Don’t let iHeart’s bleeding fool you
2) The Three Issues Keeping Brands From Going All-In On Podcast Advertising
