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State of the Screens

Oracle will pay more than $850 million for Moat

By March 22, 2018No Comments

$850M!!! A huge win for software companies in the Ad/Mar-Tech space. My prediction is that we will look back on this as a bargain once they start to measure more pieces of the advertising space.

3 big questions every advertiser is asking
1) Was my ad viewable? (Oracle through MOAT acquisition)
2) Did my ad hit the right target? (Oracle through combination of MOAT/DataLogix acquisition)
3) Did my advertising drive sales? (Oracle through DataLogix acquisition)

Customer data > proxy demos. Advertising driven by customer data is the next big thing. You may think that everyone is transacting this way now, but the majority of advertising is still bought/negotiated/measured against broad demographics.
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Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.